From Addict to Long-Term Relationship
Story by Ian Griffith on 7/1/2008In a recent report from Forrester Research, Julie Katz describes email marketers as being addicted to bad habits: “Like morphine to a recovering surgery patient, outbound email campaigns deliver fast relief to marketers looking for short-term boosts.” In a time of economic slowdown it can be tempting to over-exploit your [...]
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